15 Jan Facebooks Big News Feed Changes for 2018 and What It Means for You
Facebook is making big changes to the newsfeed showing preference to your friends and family. What does this mean? Less news (and fake news) and less ads. In my opinion you will also start seeing the price of advertising going up because of this change.
According to Fortune.
“Facebook has clearly put a stake in the ground that user experience is more important than the brands that pay them,” HubSpot’s senior product marketing manager Marcus Andrews said in a statement. “By making this shift they clearly prioritized one over the other, and are potentially a bit nervous about the current (really negative) narrative about the negative impact of social media on society.”
Businesses may actually end up buying more online ads on Facebook to promote themselves, because simply creating content and attempting to share it on the news feed for free will no longer work as well as it once did. “That definitely is a potential consequence” Wiseler said.
Another video explaining the changes…
After reviewing a tremendous amount of content from experts all over these are my conclusions.
- Facebook is a business and the bottom line is they need to make revenues. Result: it’s going to be pay to play on Facebook and Instagram.
- Advertising cost are going to rise this year because of this competition for land space Facebook has now created.
- Content posting is no longer going to keep you at the top if your followers are not regularly consuming, whether you are posting or auto-posting.
Let us know what you think by commenting below.
Author: David Kraus
David Kraus is a serial entrepreneur and the Managing Member and co-founder of KG Venture Partners, LLC a digital agency specializing in Hot Lead Generation through multi-media email and listening systems. David is also a public speaker, investor, author and marketing consultant.