08 Jun 12 Types of Marketing Strategies to Grow Your Business
- Cause Marketing: Find a cause both you and your customer care about. It can create magic for your business. Example: Instead of doing the traditional “buy one get one free” promotion, build a strong customer following and reputation for giving back by giving to a cause from each sale.
- Relationship Marketing: Focus on building relationships with your customers instead of always trying to sell them something. Customers will love your brand more and will also spend more money with your brand.
- Offline Marketing: Find new ways of integrating offline marketing with new technologies to create a more engaging customer experience.
- Search Marketing: Make Google your business partner. These days when consumers have questions many times they go straight to Google. Learn to master search engine optimization techniques for your web pages.
- Direct Mail Marketing: Communicate directly with the customer, with advertising techniques that can include text messaging, email, interactive consumer websites, online display ads, fliers, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data and accountability.
- Niche Marketing: Finding a niche and filling it could be described as the secret recipe for growth in over-crowded marketplaces.
- Drip Marketing: A communication strategy that sends, or “drips” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media outlets can also be used as well.
- Community Marketing: Cater to the needs and requirements of your existing customers as opposed to using resources to attract new consumers. This promotes loyalty and product satisfaction and also gives rise to word of mouth within your brand’s community.
- Social Media Marketing: Engage your customers through sites like Facebook and Twitter. Social media provides a unique opportunity for savvy businesses willing to invest in customer engagement. Social media marketing is still in its infancy but it is growing up rather quickly.
- Cross-Media Marketing: As the name suggests, multiple channels like emails, letters, and web-pages are used to give information about products and services to customers in the form of cross promotions.
- Close Range Marketing: Also known as Proximity Marketing, this strategy uses bluetooth technology and Wifi to promote products and services to customers at close proximity.
- Business-to-Business Marketing: B2B marketing allows businesses to sell products or services to other companies or organizations that resell the same products or services, use them to augment their own products or services, or use them to support their internal operations.
Author: David Kraus
David Kraus is a serial entrepreneur and the Managing Member and co-founder of KG Venture Partners, LLC a digital agency specializing in Hot Lead Generation through multi-media email and listening systems. David is also a public speaker, investor, author and marketing consultant.